9 Reasons to Hire a Digital Marketing Agency in 2024
Nov. 2, 2023 • Written By Melissa | Halfsquare Designs
Marketing your website and business requires knowledge and time that most business owners don’t have. Why spend hours a day doing search engine optimization on your website when you can grow and run your business?
You can do it yourself, but why when there is a digital marketing agency available to handle all your marketing needs. Many businesses struggle with the decision to partner with an Internet marketing company because of the cost.
We’ll examine the many reasons why businesses choose a marketing agency and the benefits it provides. You’ll have all the information you need to make an educated decision.
1. A Digital Marketing Agency Saves You Time
When you run a business, time is money. Every second you’re not growing or improving your business is potential income you lose. If you want to set your business apart from everyone else and rule the search engine results, then put the time and effort into a robust Internet marketing program.
It’s not something you do now and then, but hours a day almost every day. Do you have that time available? Can you fully maximize your marketing and grow your business? Most business owners spend their time working on their business, dealing with distributors, employees, inventory, accounting, and more.
A creative agency takes care of your marketing needs, so you focus on what matters to you. They not only have the resources to handle the marketing, but also the online tools and marketing team to do it faster.
Most small businesses require constant monitoring and innovation to succeed. Hiring a marketing team saves you time, so you can take your business and website to the next level.
2. An SEO Agency Isn’t Too Expensive
With many small businesses, budgets are tight. Whether you’re strictly online or also have a brick-and-mortar store, money is scarce, and you want to spend it only on the necessities. If you want to build your business and take out the competition, then your customers need to know you’re there and your best chance is with marketing.
You can have the best website in the world, but unless it’s optimized for search engines and available on PPC, social media, and other marketing avenues, people won’t know you’re there.
Hiring a marketing team is about return on investment. If you don’t have the ability or time to create your marketing plan, then you’re losing money. What you invest in a marketing team comes back to you through increased qualified traffic and conversions.
They know how to best optimize your marketing flows to create maximum conversions. It may take you months to understand the ins and out of the various marketing avenues and all the while you’re losing money because of time and inexperience.
A marketing team works together and each one is an expert in their field. You can be as hands-on as you want. The team provides you with information about what they do and why they do it. If you have any questions, team members answer them.
The team chooses the most profitable marketing avenues for your business. You’ll know you invested your money wisely.
3. An Internet Marketing Company Has Specialized Tools
If you want to have a maximized marketing plan, then you need to know various metrics and develop benchmarks to show how well the plan works over time. Many times, these require online tools that require subscriptions and specialized knowledge.
For example, if you’re working on search engine optimization, you need to know what keywords to choose, the right content to create, what your current position is for those keywords, how those positions change over time, and more.
You want to use tools such as Google Search Console and Google Analytics to understand how people get to your website and traffic to your various pages. For a business owner to learn each of the free Google tools and to learn and pay subscriptions for all the others, wouldn’t be possible.
Why pay for subscriptions when you can hire a marketing team that already has access and knowledge of the platforms? The money you save in subscriptions practically pays for the marketing team.
They know how to use these tools and use them to develop a fully functional and optimized marketing plan for your business.
4. Keeping Up with the Latest Trends
The world of digital marketing constantly changes. The processes for one month may be out of date by the next month. Google uses a complex algorithm and artificial intelligence to develop their search results and often makes changes.
The company rarely tells marketers or the public of the changes. Everyone must figure it out on their own by examining trends and keeping up with marketing news. Do you have the time to do that?
Most business owners don’t, and can end up with negative results because they aren’t familiar with the current needs of Google and other search engines. It’s not just SEO that changes either. Every aspect of digital marketing from social media management to pay per click has innovations happening every day.
Digital marketing agencies keep up with the latest trends to make sure you’re getting the best results possible.
5. Industry Expertise You Don’t Have
When you hire an employee for your business, ideally, they have experience in your niche. It’s the same with marketing agencies. They spend years helping businesses with their digital marketing and develop expertise that you can’t get.
They not only know how everything works but also what doesn’t. You’re starting from the beginning with little knowledge of digital marketing.
While your team of expert marketers use their knowledge to your advantage, you’re also learning from them. They’re there to help you through from beginning to end.
The saying goes that knowledge is power and that’s true with a digital marketing company. There’s no learning curve or bad decisions because they know proven ways to market your business using tried and true tactics developed from years of experience.
6. Expense & Resource flexibility
Full-time marketing requires resources from employees to infrastructure. If your business wants an in-house marketing team, then you need these in your office.
A marketing plan encompasses pay-per-click, SEO, social media, and more. Can you hire all these employees? You’ll need computers, online tools much more. Does your business have room for this or the budget?
Odds are no. Partnering with a digital marketing team doesn’t require any infrastructure or other in-house resources. They have everything they need to work and provide you with an abundance of information about your marketing plan and analytics.
7. Get an Influx of New Ideas
If you handle your own digital marketing while running your business, then your tasks are likely formulaic. You set aside a portion of your day for digital marketing and do the same things every day from posting on social media, checking your PPC budgets, and writing a blog.
There’s nothing wrong with this, but stagnation keeps you from finding new avenues of marketing and new tips and tricks. A marketing agency brings in new ideas and a fresh perspective.
They build upon the foundation you create and their expertise adds additional methodologies and tactics. They provide new ideas for blog posts, content marketing, and engaging customers on social media.
Perhaps you focused all your social media on Facebook, but the marketing team believes you should add Instagram or Twitter as well. There is no end to good ideas a marketing team can bring to your business.
8. Provide Marketing Analytics
When a business runs its own digital marketing, it’s difficult to measure the results of your efforts. How do you know if your SEO added traffic to your site or if your PPC is working? You see the ad budget disappear, but is it bringing people to your site and improving conversions?
Digital marketers understand your frustration and provide you with measurements and analytics to show their efforts work. They want you to have faith in their ability and provide you with reporting that shows what works and what hasn’t.
If their efforts in one area aren’t what you want, then they’ll offer alternatives to either improve that area or focus on a new direction. A business needs to know that its money goes to good use and marketing show that through its reporting.
9. Leave It to the Experts
Digital marketing is vital to the success of today’s businesses. You don’t have the time or the knowledge to create an effective and optimized digital marketing plan for your business, but a digital marketing agency does.
They’ll work with you to create a plan and implement it flawlessly. You’ll know everything the team does and learn how and why it benefits your business.
If you want to take your business to the next level through effective digital marketing, then contact our experts today.