Case study:
Optical Lounge

HOW OPTICAL LOUNGE WINS

Since early 2005, those who have been in-the-know in Scarborough have been stocking up on the latest fashion eyewear at Optical Lounge. Owner / Founder Goolam Begg has prided his store with personal service and the trendy inventory of brand name and exclusive frames.

Fast forward over 15 years, there are multiple locations (including Jane Street Optical) and an ever growing following of clients looking at what Goolam will bring in next. From new styles of Sunglasses, Prescription glasses, Contact lenses and recently the latest transition mirrored lens technology - there are lots of reasons to stay connected to Optical Lounge.

Optical Lounge relies on Halfsquare Designs to create a consistent stream of high-quality content, deliver top-tier responses for customer service and monthly data driven findings to improve customer engagement and drive store traffic.

For their 800+ followers, Halfsquare Designs publishes approximately 40+ posts per month based on the holidays and store events. From topic research / concept to publishing and analytics, Halfsquare Designs takes the lead with regular input from the Optical Lounge team about new arrivals and exciting product news.

Optical Lounge works within Halfsquare Designs regularly to ensure there is focus on the retailer’s organic strategy and approving the social media posts they schedule. The Halfsquare Designs team, curates and selects imagery for posts. Almost half of the posts are custom photography or video content - shot monthly at the Halfsquare Designs Studio. The draft post are schedule in Asana and flagged for Optical Lounge team for approval.

EASY-TO-USE WORKFLOW

With Halfsquare Designs approval workflow, there are no surprises. All posts are staged in Asana with the proposed copywriting and photography/video. Assigned with an Asana login, Optical Lounge is able to provide feedback on every individual post. Final edits are reposted on Asana before the posting date.

With the support of Halfsquare Designs, the regular cadence of content is deployed 5 days a week, all year round. Like many small businesses, managing social media internally was mostly ineffective because of the sporadic content and limited expertise available in-house.

Time is of the essence, especially with direct messages and social comments. During business hours, Halfsquare Designs responds to common inquiries and questions, alleviating the responsibility from internal associates. Unlike yesteryear, unanswered questions/comments are there for everyone to see. It is imperative today that any social media business account is monitored and managed like any other form of communication channel, with efficiency and timeliness.

SOCIAL LISTENING

Optical Lounge regularly works the team at Halfsquare Designs on strategizing with the intelligence gathered from our Social Listening tools. From brand mentions on any other global website to competitor ad spend and creative direction, the competitive analysis enables social media campaigns only follows best of breed. Using filters for engagement and reach to hone in on insights to inform content, campaigns and strategy.

Eyewear is a highly competitive industry. With Halfsquare Designs, digital marketing strategy doesn’t have to be a guessing game. With the analytics of competitors and industry sources, a solid strategy can be formed without spending thousands of dollars of trial and error.

SAVES MONEY & TIME

From topical research, custom photography and videography, Halfsquare Designs saves money. Typically for less than the price of supporting ONE associate, Optical Lounge is able to save on various positions in the company.